Campaign 1 – "American, Also."

For the Collection 1 campaign, we took the concept on the road to speak to the modern-day cowboys; leader, organizers and rebels who are working to make a change in their respective communities. The Chicago leg of the campaign features Precious Blood Ministry, Ameena Matthews of Violence Interrupters and Good Kid Mad City featuring Vic Mensa. The Baltimore leg of the campaign features Valencia D. Clay and The Cowgirls of Color. The Los Angeles leg of the campaign features Angela Rye and the Compton Cowboys. The Brooklyn leg features Nadia Lopez of Mott Hall Bridges Academy.

Creative Director
Kerby Jean-Raymond
Artistic Director
Anthony Konigbagbe
Eric McNeal
Hair + MUA
Nigella Miller

Asha Efia