"Taking My Shit Back"

Creative Direction Kerby Jean Raymond
The Yellow Video

We're cleansing the energy. "...Family Business"

Starring Vic Mensa. Video by All Rights Ain't Reserved.

The Blue Video


Starring Kari Faux. Video by All Rights Ain't Reserved.

The Red Video

"The New Identity" starring Eddie Opara of Pentagram Design.

Mr. Opara is a legendary and award winning graphic designer. He has been a partner at Pentagram for just under a decade. Eddie was tasked with reimagining our branding and word marks. After 6 rounds of edits, we're here. Thank you Eddie and everyone at Pentagram for helping us create our fresh start!

Video by Tom Vogel.