|Creative Direction||Kerby Jean Raymond|
|The Yellow Video||
We're cleansing the energy. "...Family Business"
Starring Vic Mensa. Video by All Rights Ain't Reserved.
|The Blue Video||
Starring Kari Faux. Video by All Rights Ain't Reserved.
|The Red Video||
"The New Identity" starring Eddie Opara of Pentagram Design.
Mr. Opara is a legendary and award winning graphic designer. He has been a partner at Pentagram for just under a decade. Eddie was tasked with reimagining our branding and word marks. After 6 rounds of edits, we're here. Thank you Eddie and everyone at Pentagram for helping us create our fresh start!
Video by Tom Vogel.